INSIGHTS & ARTICLES

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Insights on fitness accountability, motivation psychology, and the science of goal achievement

By Felix Smith•August 4, 2025•12 min read

Why We Quit: The Real Reason Your Fitness Motivation Fades (and How to Fix It)

Week one is a blaze of glory. Week two, you're still fighting. Week three? You quit. Again. This isn't a personal failure—you're running a broken system. Here's how to fix it.

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Featured image for article: The Science Behind Accountability: Why It Works for Fitness Goals

Science & Psychology

By Felix Smith•July 23, 2025•8 min read

The Science Behind Accountability: Why It Works for Fitness Goals

You've set the goal. You've felt that surge of motivation. Then, inevitably, life happens. Discover why willpower alone isn't enough and how accountability rewires your brain for success.

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